James Johnson

 

James is an award-winning founder coach who specialises in helping other founders scale past £10 million without burning out in the process. 

He works with exciting founders at various stages of scaling - from bootstrapped to venture funded - backed by organisations like Sequioa, Techstars, Cavalry and Helm.

Before coaching, James built and exited an international business that he grew across 5 countries, 88 employees, and £37 million in revenue. During that time he developed a battle tested ‘No Excuses’ framework that he now teaches to other entrepreneurs.

This framework helps founders who’ve got from 0-1 (survival engine) get from 1-10 and beyond (success engine). The framework includes:

  • Transitioning from founder to CEO

  • Clarifying and communicating vision, strategy, operating rhythm and role

  • Staying energised and avoiding burnout/isolation

  • Hiring and managing high performance teams 

  • Syncing with co-founder/c-suite team

UK based in London

Find out more at: www.peer-effect.com

 

Qualifications

Associate Certified Coach (ICF)

EMCC Global Individual Accreditation

CIMA qualified


Life before becoming a coach

 

Stage 1: Business turnaround for a multinational (primarily in Asia).

Stage 2: Startup (award winning but not commercially viable).

Stage 3: Grew international recruitment business to 88 people across 5 countries before selling.

Stage 4: Coaching / Advisory.

Why I became a coach

 

I had a coach for 6 years before I exited my business and he changed both my business and personal life.

What you can work with me on:

 
  • Evolving from Founder to CEO

  • Building a high performance senior team and culture

  • Creating a powerful support network

  • Sustainable and effective ways to be productive

You should work with me if:

 
  • You're a Series A+ founder or prepping for Series A

  • You're a first time founder (or at least first time at Scaling stage)

  • You want practical help and frameworks

  • You want to move away from self-sacrifice as your default mode

  • You want to work on yourself as well as the business

Beyond 1:1 coaching, I offer:

 
  • Business Advisory

  • High Performing SLT Program

  • Improving Team Effectiveness Workshop

  • No Excuses framework

More about me

 

Married, 1 young son, 1 small dog. Studied Chinese and Economics at university but forgotten most of it and now desperately trying to improve my Spanish before my son outpaces me!

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